Hello, I’m Avery Chen
I turn complex ideas into calm, useful digital products.
I work with ambitious teams to shape strategy, simplify difficult workflows, and make the final product feel unmistakably human.
A little about me
Curious by default. Clear by design.
For the last eight years, I’ve helped teams move from “we have too much going on” to a product that feels focused, legible, and worth coming back to. I care about the hard thinking underneath a simple interface.
Selected work
A few things I’ve helped bring into focus.
From early research to resilient systems, each project begins by finding the clearest next step.
Northstar
A clear command center for climate operations teams.
Fold
An expressive identity for an independent publishing platform.
Ward
Making care-plan decisions easier to understand and act on.
Drift
A warmer, faster home for independent financial planning.
Common Ground
A welcoming brand for a neighborhood food movement.
Kind words
Built with people, not just for screens.
“Avery has a rare ability to make a difficult problem feel obvious. They brought focus to our team and real confidence to every decision.”
“The work was beautiful, but more importantly, it gave our team a language for the product we were trying to build.”
“Avery listens closely, asks the right questions, and moves from insight to thoughtful execution with exceptional care.”
Get in touch
Have a good problem to solve?
If you’re bringing a new product into the world, improving an important one, or need a thoughtful design partner, I’d love to hear what’s on your mind.
avery.chen@example.com